Tracking and attribution documentation

Most small businesses spend money on marketing and cannot say which part of it works. The ad account counts clicks, the office remembers "Google," and nobody connects the two. These guides show how I close that gap, from a basic GA4 and Tag Manager install to a closed loop that sends won jobs back to the ad platforms.

If you own a business, start with how attribution works. It explains the model in plain language so you can tell whether your current setup is telling you the truth. If you implement tracking for clients, the quickstart and the verification checklist are the parts to keep open while you work.