Guides and documentation
Guides, checklists, and playbooks for getting a local business found on Google, turning visits into calls and form fills, following up fast, and proving which marketing pays. Written by the one person who does the work.
Short on time? Have me run it.
- I build and run websites, apps, search and ads, social media, email and texts, CRM, and tracking for small businesses, as one connected system that is custom built for each one.
- Every account, login, and file stays in your name, always.
- The whole system is built in three months. If your goals are not reached by the end of month two, month three is free.
- One fee, agreed in writing and set to what your business can afford.
Two ways to use this site
Everything I do for clients is written down here. Learn it and run it yourself, or have me run it and still understand every piece.
Have me build and run it
You run a local business, you spend money on marketing, and you want to know which part of it brings in the calls.
- Start with a Journey Audit: I walk every path a customer takes to reach you and show you where leads leak out.
- Then fix what matters, in order: the website, the tracking, the follow-up.
Learn the method
You do marketing for clients, or you want to, and you want to do it properly instead of guessing.
- Step-by-step guides for tracking, local search, ads, follow-up, and reporting.
- The operating system behind a one-person agency: pricing, prospecting, onboarding, and offboarding.
Get started
The guides I send people to first.
How marketing attribution works for a local business
The plain-language model behind tracking: how a call or form gets tied back to the ad, search, or post that started it, and where most setups lose the thread.
QuickstartQuickstart: track calls, forms, and email clicks with GA4 and Tag Manager
Install Tag Manager, send form, phone tap, and email click events to GA4, mark them as key events, and verify each one before you trust the numbers.
How-toSet up and verify a Google Business Profile the right way
Set up a Google Business Profile that is accurate, verified, and owned by the business, plus the profile traps I find in real audits.
How-toBuild contact forms that actually reach you
How to build a website form that cannot fail silently: a small server-side handler that validates, logs, emails, and never fakes a thank-you.
How-toSet up Google Ads conversion goals that optimize for real leads
Make a booked call or qualified lead the goal Google bids toward, demote soft actions, count each lead once, and remove double counting.
TutorialThe Multi-Touchpoint Journey Audit method
The full method: seven journey stages, six scoring dimensions, five days of real searches, calls, and form fills, and a ranked fix list at the end.
Documentation spotlight
The Multi-Touchpoint Journey Audit
How I walk every path a customer can take to a business, score each touchpoint on six dimensions, and turn the findings into a ranked fix list.
Closed loopSend won jobs back to Google Ads
Match jobs marked won in the CRM to the original ad click, then upload them so Google optimizes for revenue instead of form fills.
Platforms these guides cover
Explore documentation areas
Organized the way a customer moves: found, convinced, followed up with, and measured. The last area is for people running an agency.
Local search
How customers find a local business on Google: the Business Profile, the map pack, reviews, and service-area pages that help instead of hurt.
4 guidesWebsites
Planning, building, and launching a small business website that loads fast, gets found, and turns visits into calls and form fills.
4 guidesTracking and attribution
Measure every call, form, and booking, and tie each one back to the ad, search, or post that started it.
6 guidesPaid ads
Set up Google Ads for a local service business so the account optimizes for real leads, then read the results honestly.
4 guidesLead follow-up
What happens after someone raises their hand: the CRM, the response time, and the follow-up that keeps leads from leaking away.
3 guidesReporting
Reports a business owner can read in two minutes: how many leads came in, where they came from, what they cost, and what happens next.
2 guidesRunning an agency
The operating system behind a one-person marketing agency: offers and pricing, prospecting, sales, onboarding, delivery, and offboarding.
9 guidesHow I work
One person scopes it, builds it, and answers your email. These are commitments, not marketing numbers.