Local search documentation
How customers find a local business on Google: the Business Profile, the map pack, reviews, and service-area pages that help instead of hurt.
When someone nearby needs a roofer, an electrician, or somewhere to eat, they search Google and choose from the few businesses it shows: the map results and the first handful of links. Getting into that short list is not luck, and it is not a bidding war. It comes down to a verified Business Profile with accurate details, real reviews, pages that match what people actually search, and a website that works. These guides show how I check and fix each one.
If you own a business, start with setting up your Business Profile the right way, because every other local fix depends on it. If you do this work for clients, the keyword-by-keyword competitor diagnosis is the method I use to decide what to fix first.
Not sure where your leads are leaking?
- I walk every path a customer takes to reach you, the way a real customer would.
- Each touchpoint scored on six dimensions, with a ranked fix list.
- Five business days, a plain-language report you can act on, and no obligation after.
Documentation resources
Every guide in this area, from first steps to reference checklists.
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Guides
Find out why competitors outrank you, keyword by keyword
A repeatable method to pull real rankings for you and your rivals, diagnose why each rival wins a search, and turn the gaps into a prioritized fix list.
Best practicesService-area and city pages that help instead of hurt
Why swap-the-city-name pages rarely rank, how to build fewer hub pages with real local proof, and how to retire thin city pages with 301 redirects.
How-toGet more Google reviews without breaking the rules
How to ask every customer for a Google review, reply to good and bad ones, and stay inside Google's review policy while building a steady flow.