I turned a YouTube creator’s llama restock into a cozy bundle. Now half again as many pillows and blankets go out with each llama.

The in-stock homepage is built on my “llamas are back” homepage draft, with the cozy line pieces moved up front:

The bundle is two automatic “buy one, get one at a discount” offers in the store’s admin. Buy any of the five llamas and get 15% off one neck pillow or blanket; or buy a llama with a pillow and a blanket and get 15% off both. Both offers can sit alongside other product discounts, and the store applies the better one for the cart, so a shopper always gets the best price without typing a code.

I kept the discount on the add-on, not the llama. The llamas sell on their own; the cozy pieces were the part that needed a reason to go in the cart. Full-price llamas, with a smaller discount on lower-priced items, keeps the cost of the offer small: across the first full days the bundle gave away about a tenth of the pillow and blanket sales it touched.

The pre-order ran until noon Eastern on Saturday, October 31. The store’s homepage reads the pre-order end time from the products themselves: until that minute it shows the pre-order page, the pre-order price and the ship-by date, and after it the in-stock page with the bundle. The two bundle discounts were set to start at the same minute.

So nothing depended on someone being at a laptop on a Saturday at noon. A shopper who loaded the homepage at 11:59 saw the pre-order; a shopper at 12:00 saw the set. A changeover done by hand is where stores show the wrong price for an hour, and this one had no hour.

The fair comparison is with the pre-order days just before (October 29 and 30), when the same llamas were for sale and the pillows and blankets were on the store at full price with no bundle. October 31 is left out because the bundle started halfway through it; November 1 and 2 are the first full bundle days.

Pillows and blankets for every 100 llamas sold

Side by side

Blankets did most of the work: since the bundle started, more than three blankets have sold for every neck pillow.

I wrote the “llamas are back” email in three designs for the owner to choose from: a product catalog of all five sets, a short note in the owner’s voice, and a pink sale grid. Each “Get the set” button is a cart link that opens checkout with the llama, its pillow and its blanket already in it, and the bundle discounts apply there on their own. Prices are read live from the store every time the emails are built, so they cannot drift from the site. None of it has been sent; it waits on the owner’s pick.

• This is three days, not three months.The bundle started at noon on October 31 and this study was read early on November 3. Two full days on each side is a small sample, and a handful of orders either way would move the percentages. I will read it again at two and four weeks.
• The comparison days were not ordinary days.The pre-order days were the busiest of the month, with llamas at 10% off and shoppers who came for a llama. Bundle days had fewer llama sales, because the pre-order rush was over. That is why I compare per llama, not per day.
• Per day, the cozy pieces did not rise.On the bundle days slightly fewer pillows and blankets sold per day than on the two pre-order days, because fewer llamas sold. The gain is in the share of llama buyers who added one, which is what the bundle is for, but the total did not grow.
• Order value held flat.The average order across the whole store was within one percent of the pre-order days. The bundle has not yet made the average order bigger.
• The offer costs something.About a tenth of the pillow and blanket sales it touched went back to shoppers as the 15% off. The per-llama sales figure above is after that discount.
• Not every pillow or blanket sale is a bundle.About half the orders with a cozy piece used the bundle; the rest bought the pillow or blanket without a llama. I have not claimed that the bundle caused every extra sale.

1. Send the restock email

   The owner picks one of the three designs. It is the first time the set reaches people who are not already on the homepage, and the cart links make the bundle one click from the inbox.

2. Read it again at two and four weeks

   Same measures, same per-llama comparison, with the email’s effect shown separately.

3. Give the neck pillows their own push

   Blankets carry the bundle today. A pillow-first message, or the pillow shown first on each card, is the next thing to test.

4. Carry the set into the holidays

   The llama, pillow and blanket set is a ready-made gift. The same discounts can run through December with gift wording on the homepage and in the holiday emails.

• Sales: the store’s own sales reports, read in the admin on November 3, 2026: net items sold, net sales, discounts and orders, by day and by product. Llamas are the five main plush (five named characters). Cozy pieces are the five neck pillows and the four blankets the bundle covers.
• Windows: pre-order days October 29 and 30, 2026; bundle days November 1 and 2, 2026. October 31 (the changeover day) and November 3 (a partial day) are left out of the comparison. The three-blankets-to-one-pillow split and the count of bundle uses run from the start on October 31 to the morning of November 3.
• Bundle use: the use count on the two automatic discounts in the admin, against the number of orders with a pillow or blanket in the same period.
• Start time: both discounts show a start of October 31 at 12:00 p.m. Eastern in the admin; the homepage switch reads the same time from the products’ pre-order end tag.
• Money: shown as percentages and index figures only. The owner’s sales totals are hers to share.